OVERVIEW
Understanding people’s core motivations is the key to creating meaningful products, services, and experiences that resonate with their deeply-held needs.
Opportunity Finding considers brand and business goals alongside the broader market, technology, cultural, and aesthetic landscape to identify areas of opportunity and create stronger alignment between strategic priorities and desired experiential outcomes.
What do new behaviors and attitudes reveal about people’s needs?
What innovative technologies might enable newness?
Which design trends express new aesthetic preferences?
What can we learn from adjacent industries?
What competitive benchmarks can help focus differentiation?
project ACTIVITIES
1 / desk & field research
Deep immersion in the context; understanding the people, spaces, technologies, and influences that are at play. This can take the form of desk research, ethnographic interviews, market immersions, consumer surveys, digital diaries, expert interviews, roundtable discussions, etc.
2 / pattern findinG
Analysis reveals the hidden connections between observed phenomena. These themes form the backbone of the insights that will ladder up to opportunities.
Understanding the “why” behind people’s behaviors reveals their motivations. And understanding people’s motivations is the first step in creating products, services, and experiences that they will find useful, meaningful, and irresistible.
3 / opportunities workshop
Co-creative workshop to develop actionable creative and strategic outcomes.
Highly visual and action-oriented for maximum engagement.