looking ahead

Discovering what’s new starts with looking ahead to identify the major influences and drivers of future consumer desires. By finding newness at the leading edges today, we can anticipate changes in tomorrow’s markets.

WE ARE ALWAYS ASKING:

What macro and micro changes are happening?
What new influences and benchmarks are emerging?
Who are the most influential creators and innovators?
How are people’s behaviors and attitudes shifting?

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KEY TOPICS

• Digital Life
• New Mobility
• Changing Cities
• Material Innovation
• Lifestyle Evolution
• Disruptive Design
• Culture Pioneers