OVERVIEW
We start by looking at the current tools, teams, and processes that are contributing to innovation within the organization, with a particular focus on creative disciplines such as Design, Marketing, Environments, and Digital.
In the process, we’ll ask:
What is the organization’s innovation style?
What is already working? What are the internal benchmarks for successful innovation?
Where is there room for improvement? What are the key challenges?
What does success look like for this program?
ACTIVITIES
desk research
A brand audit of internal tools, processes, and capabilities; benchmarking of best practices in other brands
onboarding
In-depth discussions with various stakeholders to evaluate current tools, teams, and processes for futures thinking & creative innovation
futures workshop
A long-form workshop to map out the organization’s current successes, challenges, needs, and opportunities. Defining success criteria for Future Vision outcomes.
analysis & reporting
Documentation of discovery and workshop findings.