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OVERVIEW

Frequently, a theme from a Future Scan report demands deeper investigation. But carving out the time to be thoughtful about a key topic can be a challenge for over-extended creative teams. A Deep Dive project can provide an inspiring and open space to develop new creative opportunities.

  • What changes happening in the world might influence newness & innovation for a brand?

  • What emerging consumer attitudes, behaviors, and preferences are pointing towards untapped innovation potential?

  • What creative opportunities are suggested by this big idea? How might creative teams move from inspiration to action?

/ For a project that delivers direct engagement with consumers via classic ethnographic research, see OPPORTUNITY FINDING /

 

ACTIVITIES

desk research

Thorough exploration of a key topic, including major influences, attitudinal drivers, creative benchmarks, etc.


ANALYSIS & REPORTING

Unpacking of observations to reveal some core themes & opportunities that could inspire creative action.


deep dive workshop

  • Presentation of desk research in a highly visual, inspiring format.

  • Co-creation of a set of creative opportunities implied by the identified themes.