OVERVIEW
Frequently, a theme from a Future Scan report demands deeper investigation. But carving out the time to be thoughtful about a key topic can be a challenge for over-extended creative teams. A Deep Dive project can provide an inspiring and open space to develop new creative opportunities.
What changes happening in the world might influence newness & innovation for a brand?
What emerging consumer attitudes, behaviors, and preferences are pointing towards untapped innovation potential?
What creative opportunities are suggested by this big idea? How might creative teams move from inspiration to action?
/ For a project that delivers direct engagement with consumers via classic ethnographic research, see OPPORTUNITY FINDING /
ACTIVITIES
desk research
Thorough exploration of a key topic, including major influences, attitudinal drivers, creative benchmarks, etc.
ANALYSIS & REPORTING
Unpacking of observations to reveal some core themes & opportunities that could inspire creative action.
deep dive workshop
Presentation of desk research in a highly visual, inspiring format.
Co-creation of a set of creative opportunities implied by the identified themes.