02 / fake it / experiment
Authenticity has been the hallmark of “legitimate” creative expressions for a long time.
Lately, however, there has been a surge of more experimental & alternative creative approaches.
morphed furniture
The Pillow Pillow furniture collection turns digitally manipulated objects and surfaces into real furniture which looks like a glitch.
impossible whopper
After a hugely successful test run, Burger King has made the faux-meat burger available in all of its stores in the U.S.
fake-itecture
Contemporary architects are using optical illusions to create fantastical and expressive spaces, finding poetry and impact by fooling the eye.
a.i. music
Musicians are mining A.I. tools for their creative potential, crafting forward-looking albums in collaboration with artificial intelligence.