smart city

A FUTURE CONNECTED EXPERIENCE BRIDGING THE ‘SMART CITY’ TO A DIGITIZED USER JOURNEY IN AND AROUND THE CAR 

This collaboration between samsung and bmw seeks to frame opportunities for a tech-driven mobility experience

scope of work

This speculative design project seeks to discover the role automobiles may play in the smart city of the future.

PROJECT ACTIVITIES

• User Segmentation Hypothesis

• In-depth Research

• Stakeholder Interviews

• Experience Themes / Concept Development

• Digital Prototyping

• Experience Strategy

project outcomes

1. Framing the user journey around Experience Themes to create key touchpoints for the digital and physical architecture for the vehicle.

2. A globally-relevant Experience Strategy, including strategically prioritized opportunities aligned with technology timelines.