SAMSUNG

FUTURE LIFESTYLE MEGATRENDS

FORECASTING THE KEY GLOBAL TRENDS THAT WILL IMPACT FUTURE CONSUMER LIFESTYLES

This collaboration between teams in North America, South America, Europe, and Asia provided insights into emerging lifestyle trends at a global scale

scope of work

Regional trend forecasts from 5 geographically dispersed teams were synthesized to anticipate emerging consumer needs and deliver actionable insights to inform strategic decisions across business functions

PROJECT ACTIVITIES

• Definition and evaluation of the STEEP drivers that will influence future lifestyle trends (in partnership with external agency)

• In-depth trend research and analysis in 5 regions

• Global trend workshop; trend synthesis

• Articulation of global trends with regional implications

• Definition of specific, actionable opportunities indicated by trends, in collaboration with global Product Planning, Design, and Marketing partners

project outcomes

• Fundamental drivers: the forces shaping future lifestyle trends

• Five key trends, expressed in terms of: Enabling Factors, Quantitative Data, Qualitative Observations, Strategic and Product Opportunities

• A global series of trend downloads and workshops designed to activate insights for local and global decision makers