samsung

lifestyle research lab

Building a trend-driven innovation process for a leader in consumer electronics

USing lifestyle TREND research to anticipate future consumer needs, influence strategic decision-making, and propose INNOVATION opportunities for samsung

SCOPE OF WORK

• Create Samsung’s Lifestyle Research Lab, defining its mission, vision, tools, processes, and organization

• Establish and manage Lifestyle Research Labs at Samsung sites in Silicon Valley, London, Beijing, Singapore, São Paulo, and Delhi

• Discover and communicate emerging lifestyle trends globally

• Evangelize trend-driven strategic opportunities to stakeholders, providing actionable input for strategic decisions

• Deliver innovation opportunities for product development, design, and marketing at regional and global scales

LAB output

• Deep-dive reports on global lifestyle trends.
  Sample subjects: The Changing Family, The Home of the Future, Asian Food Cultures, What’s for Breakfast?, The Future Kitchen, Health @ Home.

• Ongoing trend research to anticipate new behaviors, attitudes, and needs. Areas of focus: Socio-Cultural Shifts, Home Design, Travel and Hospitality, Cooking and Food Culture, Health / Wellness / Fitness, Leisure & Entertainment, Technology Interest & Adoption, Media Consumption & Creation. 

• Annual trend forecasts, reporting global mega-trends and key areas of opportunity for Samsung business units

• Product Roadmap input, providing Product Planning teams with context insights for product roadmaps

• Trend Scope reports: monthly digital trend reports

• Online database of global lifestyle trends & insights

KEY success factors

• Influence high level decision making

• Propell new business goals forward

• Impact product planning

• Identify strategic innovation opportunities

• Deliver realized concepts into product roadmaps