samsung

lifestyle research lab

creating a new global innovation process for a tech leader

MISSION: Use lifestyle research to develop platform-level product opportunities for samsung that anticipate future consumer needs. 

SCOPE OF WORK

  • Create the Lifestyle Research Lab as an internal innovation incubator, defining its mission, vision, processes, and organization

  • Establish and manage Lifestyle Research Labs in Silicon Valley, London, Beijing, Singapore, São Paulo, and Delhi

  • Evangelize foresight-based strategic opportunities at a corporate level

  • Drive human-centered innovation strategy into product development, design, and marketing/communications

LAB output

  • Deep-dive reports on global lifestyle shifts.
    Sample subjects: The Changing Family, The Home of the Future, Asian Food Cultures, What’s for Breakfast?, The Future Kitchen, Health @ Home.

  • Ongoing lifestyle research to anticipate new behaviors, attitudes, and needs. Areas of focus: Socio-Cultural Shifts, Home Design, Cooking and Food Culture, Health / Wellness / Fitness, Leisure & Entertainment, Technology Interest & Adoption, Media Consumption & Creation. 

  • Annual trend forecasts, reporting global mega-trends and key areas of opportunity for Samsung business units

  • Product Roadmap input, providing Product Planning teams with context insights for product roadmaps

  • Trend Scope: monthly digital trend reports

  • Online database of global lifestyle trends & insights

KEY success factors

  • Influence high level decision making

  • Propell new business goals forward

  • Impact product planning

  • Identify strategic innovation opportunities

  • Deliver realized concepts into product roadmaps