bmw / intelligent personal assistant

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a user-centric vision for creating an in-car digital personal assistant 

as in-car systems become more intelligent and sophisticated, drivers will require a smart, voice-based tool for integration and management.

SCOPE OF WORK

The goal of this project is to shape the vision for BMW’s Intelligent Personal Assistant – what it is, how it engages with people, and how it relates to the BMW brand.

PROJECT ACTIVITIES

  • Tech benchmarking 

  • Contextual Interviews on 3 continents

  • Needs monitoring via custom mobile app

  • User journey maps and experience models

  • Concept definition + refinement

  • Tech implementation roadmap

OUTCOME

A creative strategy for Product Planners, Interaction Designers, and Service Designers to deliver an in-car experience.