SAMSUNG

HOME OF THE FUTURE

THE EVOLVING FORM AND FUNCTION OF RESIDENTIAL SPACES POINTS TO NEW PRODUCT OPPORTUNITIES 

Rapid technological changes combined with shifts in housing and living patterns are redefining our family lives and the shape of our homes.

Anticipating these shifts is a critical first step in delivering disruptive (yet meaningful) innovation in home technology.

SCOPE OF WORK

1. Discover what social, cultural, environmental, and technological shifts will impact the future life at home.

2. Anticipate evolutions in the use, layout, and function of the home.

3. Define strategic opportunities for Samsung’s Global Business Units and lead development of a global vision for in-home technologies.
   

PROJECT ACTIVITIES

• Global consumer survey (n=2000)

• Needs mapping

• Scenario development & visualization

• Future vision articulation

• Communications steering (copywriting, creative direction, etc)

KEY outcome

A comprehensive global vision for in-home technology based on human needs, emerging tech, and collaborative business partnerships.

Launched at CES by Samsung Electronics CEO BK Yoon in his keynote address.

the vision

Samsung will provide solutions that enable the home of the future to be more: 

PROTECTIVE
As the world becomes more threatening (physically and digitally), we retreat into our homes. Technology will play a big role in helping families control the boundaries of their homes.

FLEXIBLE
Complex lives demand a flexible environment that is capable of adapting to changing needs. Open, multi-functional, and modular, the home of the future will leverage technology to enhance our ability to easily pivot between modes and activities.

RESPONSIVE
People are looking to off-load some of the metal effort that running a household requires. Technologies that sense our behaviors and learn our needs can make managing a home feel like less of a chore.