MERCEDES-BENZ

FUTURE WATCH

ANTICIPATING THE CULTURAL TRENDS THAT WILL DRIVE FUTURE CONSUMER BEHAVIORS

THIS ANNUAL IDENTIFICATION AND ANALYSIS OF EMERGING TRENDS HELPS MERCEDES-BENZ ALIGN AROUND A SHARED PLAN FOR THE FUTURE.

SCOPE OF WORK

Since in 1998, FutureWatch reports have identified key cultural and societal topics relevant to Mercedes–Benz.

PROJECT GOALS

  • Consolidate business environment knowledge

  • Recognize and anticipate market opportunities and risks

  • Evaluate ongoing strategic initiatives

  • Inspire action and new initiatives

PROJECT OUTCOMES

  1. Detailed descriptions of the social, cultural, and tech trends that will influence future consumer behaviors in the next 3-5 years

  2. Deep dive on business implications, to drive strategic decisions across all business functions

  3. Regional and global trend workshops to activate insights among cross-functional teams

  4. An extensive library of Future Signals which are useful foundational input across other research programs

 
 
 
 

Future Signals library