FUTURE WATCH

ANTICIPATING THE CHANGES THAT WILL DRIVE FUTURE CONSUMER EXPECTATIONS

THIS ANNUAL IDENTIFICATION AND ANALYSIS OF EMERGING TRENDS HELPS MERCEDES-BENZ ALIGN AROUND A SHARED PLAN FOR THE FUTURE.

SCOPE OF WORK

Since in 1998, FutureWatch reports have identified key societal topics relevant to Mercedes–Benz.

PROJECT GOALS

• Consolidate business environment knowledge

• Recognize and anticipate market opportunities and risks

• Evaluate ongoing strategic initiatives

• Inspire action and new initiatives

PROJECT OUTCOMES

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