DIGITAL TRANSFORMATION

RE-INVENTING THE TECH EXPERIENCE OF AN ICONIC AMERICAN BRAND

WITH VIBRANT NEW CREATIVE LEADERSHIP IN PLACE, CALVIN KLEIN WAS LOOKING FOR WAYS TO BRING MEANINGFUL TECH INNOVATION INTO ITS RETAIL EXPERIENCE AND RE-ESTABLISH ITS PROMINENCE AS A VISIONARY, RISK-TAKING BRAND.

SCOPE OF WORK

Collaborate with C-level and creative leadership to define a provocative new concept for bringing technology into Calvin Klein’s Madison Avenue flagship store—and scale it across their global retail portfolio.

PROJECT ACTIVITIES

• Brand/business audit

• Lifestyle & Retail trends forecast

• Tech benchmarking

• Strategic framework / creative principles

• Concept definition + refinement

• Tech implementation roadmap

OUTCOME

Four opportunity areas for Calvin Klein to amplify the in-store retail experience with technology that elevates the customer experience through better product assortments, service, and store navigation.