DIGITAL TRANSFORMATION

RE-INVENTING THE TECH EXPERIENCE OF AN ICONIC AMERICAN BRAND

WITH VIBRANT NEW CREATIVE LEADERSHIP IN PLACE, CALVIN KLEIN WAS LOOKING FOR WAYS TO BRING MEANINGFUL TECH INNOVATION INTO ITS RETAIL EXPERIENCE AND RE-ESTABLISH ITS PROMINENCE AS A VISIONARY, RISK-TAKING BRAND.

SCOPE OF WORK

Collaborate with C-level and creative leadership to define a provocative new concept for bringing technology into Calvin Klein’s Madison Avenue flagship store—and scale it across their global retail portfolio.

PROJECT ACTIVITIES

• Brand/business audit

• Lifestyle forecast

• Tech benchmarking

• Strategic framework / creative principles

• Concept definition + refinement

• Tech implementation roadmap

KEY INSIGHT

Calvin Klein is uniquely situated to collide the extremes of high fashion with the accessibility of streetwear.

Embracing these frictions provides a catalyst to deliver a unique luxury experience throughout the brand ecosystem: using technology to push art into commerce and commerce into art in ways that are shocking, exciting, and new.

OUTCOME

Opportunities to amplify the Calvin Klein retail experience with technology that elevate the customer experience through better product assortments, service, and store navigation.