boeing / conencted cabin

CONNECTING THE DOTS TO DEFINE A FUTURE VISION FOR ONBOARD CONNECTIVITY 

With a complex ecosystem of stakeholders, Boeing was in search of a comprehensive, future-facing strategy for implementing tech innovations to elevate the onboard experience for Airlines, passengers & crew

SCOPE OF WORK

A deep dive into the human and tech sides of on-board connectivity, aimed at defining a robust system of connected features, services, and experiences.

PROJECT ACTIVITIES

• Immersion: org audit, interviews, tech scan

• Framing: strategy, opportunities, journey maps

• Ideation: insights, vision, principles

• Visualization: scenarios, specifications

• Activation: experience framework, transformation roadmap

KEY INSIGHT

A successful onboard solution must meet the needs of all three key stakeholders: the airline, the flight crew, and the passengers.

The TECHNOLOGY must have a single shared protocol, be easily installed on existing systems, and be easily updatable as technologies evolve.

The EXPERIENCE must be intuitive & unobtrusive, have a clear hierarchy of information, and favor individual/personal devices over public access points.

OUTCOME

A detailed, three-point strategy focused on delivering value to Boeing and its customers through a tech ecosystem that:

• OPTIMIZES airline operations

• PROMOTES crew performance 

• ENHANCES passenger experience