conNEcted cabin

CONNECTING THE DOTS TO DEFINE A FUTURE VISION FOR ONBOARD CONNECTIVITY 

With a complex ecosystem of stakeholders—including airlines, passengers, and crew—Boeing was in search of a comprehensive, future-facing strategy for implementing tech innovations THAT WOULD elevate the onboard experience for both passengers & crew

SCOPE OF WORK

A deep dive into the human and tech sides of the on-board connectivity, aimed at defining a robust system of connected features, services, and experiences.

PROJECT ACTIVITIES

• Immersion: interviews, tech scanning

• Framing: strategy, opportunities

• Ideation: insights, vision, principles

• Visualization: scenarios, specifications

KEY INSIGHT

A successful onboard tech package must meet the needs of all three key stakeholders: the airline, the flight crew, and the passengers.

The TECHNOLOGY must have a single shared protocol, be easily installed on existing systems, and be easily updatable as technologies evolve.

The EXPERIENCE must be intuitive & unobtrusive, have a clear hierarchy of information, and favor individual/personal devices over public access points.

OUTCOME

A detailed, three-point strategy focused on delivering value to Boeing and its customers through a tech ecosystem that:

• OPTIMIZES airline operations through connectivity that delivers automated and actionable insights—at fleet scale.

• PROMOTES crew performance  through connectivity that helps them be authoritative, capable, and caring.

• ENHANCES passenger experience  through connectivity that helps them feel informed, comfortable, and delighted.