360° TREND SCAN

staying ahead of the curve requires ongoing global trend forecasting

THIS TWICE-YEARLY process aims to CONTINUALLY discover new strategic opportunities in BMW’s KEY GLOBAL MARKETS

SCOPE OF WORK

Ongoing collaboration between cross-functional teams in US, Europe, and China; reporting on the newest influences from each region that may be future signals for BMW growth areas. 

PROJECT ACTIVITIES

• Regional research and trend documentation

• Global Immersion

• Global synthesis workshop

• Global trend documentation

• Global Opportunity development in collaboration with Design, Planning, and Strategy teams

KEY AREAS for exploration

1. DIGITAL LIFE

2. NEW MOBILITY

3. CHANGING CITIES

4. MATERIAL INNOVATION

5. LIFESTYLE EVOLUTION

6. DISRUPTIVE DESIGN

7. CULTURE PIONEERS